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OptIn Newsletter Service

Welcome to the OptIn Mailing / Newsletter page! If you are interested in setting up your own newsletter or mailing list for your business or website you’ve come to the right place.

Here’s some Basic Info to get you going:

What is a Newsletter?

You probably receive a few yourself. An newsletter aka mailing list is literature in report, essay or list of your businesses or organization’s activities and interests sent periodically via email. Depending on the user it can be sent to members, customers, employees or any group of people with a common interest. One of my first two clients Newsbytes.ph, a tech publication, sends a weekly summary of its articles to its readers. My other first client Frugalhoney.com, my wife’s personal finance blog, sends finance tips and other bits of news and information she feels her readers will find interesting along with summaries of latest posts. A company can use it to send internal updates to employees. A school can do the same for faculty or students. It’s a great way to keep people interested in their topic as well as let them know you are active and resilient in the pursuit of your goals.

How can it help your business?

A business has products and services and many activities surrounding these. If your potential or current client base does not hear from you then they’ll forget or never know you exist. It’s as simple as that. It’s important to let people know or remind them that you’re still at it because one day they’ll need what you offer and you will want to be top of mind or at least in the running to give it to them. Social media is great for this but don’t forget everyone has email and you should use that too.

Example newsletter for corporate websites include:

  • Sale alerts.
  • New or retiring products or services.
  • New hires or job openings.
  • New or closing branches.
  • Annual, monthly or weekly performance reports.
  • Latest trends and best practices on use of your products.
  • Tips and tricks to get the most out of products or services.
  • What to do if customers need support.
  • New and innovative ways products or services are used by clients.
  • Product or Service updates and recalls.
  • Customer testimonials.
  • Contest alerts.
  • New customer welcome messages.
  • Business anniversaries, customer shout outs, etc.

How can it help a blog?

If you already use social media to deliver your content (as you should), then you shouldn’t neglect using email as a delivery system as well. Email is a terrific way to allow your readers the chance to personally archive and curate your content for their own purposes. Maybe they want to remember something you wrote or share it with other people. Not everyone on the internet may have Facebook or Instagram but surely everyone has email. A newsletter is a logical, cost effective way to spread your content even further.

Example newsletters topics for bloggers include:

  • Periodical summary of recent posts
  • ‘Top Ten’ lists of favorite posts
  • Posts that you think should get more attention.
  • Most commented posts.
  • Most visited posts.
  • Most read or most discussed posts.
  • Anniversaries, holidays, greetings and special commemoration posts. (Anniversaries, Avid readers and commenters, Christmas and holidays, etc.)
  • ‘Outtakes’ or content that did not get blogged but is worth publishing anyway.

Isn’t it just another name for spam?

Not if it’s ‘Opt-In’. The key to a successful newsletter is that recipients initiate and control their subscription. Unless mandated to do so such as in corporate or school environments, subscription is entirely up to the recipient. They are free to subscribe and unsubscribe as they please and each email contains one click ‘UNSUBSCRIBE’ link.

Why can’t I just send an email and bcc: all my readers or customers?

Several reasons, primarily because your email address will be marked by your email service provider as a spam source and consequently your email will get suspended or even blocked. You can possibly get away with sending out an email to a hundred + people but you will eventually get blocked either by the recipient themselves or your provider. Free email (Gmail, Yahoo) algorithms will learn your email is being blocked and consequently place your email in a blacklist. Getting blocked by recipients is a real disaster. You won’t know you’re being blocked and if you do you will have to individually ask them to unblock you and that’s close to impossible.

Secondly by sending yourself you are not giving your recipients an automated way to unsubscribe – a key element in sending out newsletters. The lack of which again is a sure way to get your email marked as a spam source. Sending mass emails without a system to automate processes guarantees you will spend all your time subscribing and unsubscribing emails, blocking emails, removing spam – like emails etc. especially when your list reaches into the hundreds. A professional newsletter service like ours automates most functions making it scalable to the hundreds of thousands.

What do we offer?

We use the power of Amazon Web Services’ Simple Email Services (SES).

Amazon Simple Email Service (SES) is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application. You can configure Amazon SES quickly to support several email use cases, including transactional, marketing, or mass email communications. Amazon SES’s flexible IP deployment and email authentication options help drive higher deliverability and protect sender reputation, while sending analytics measure the impact of each email. With Amazon SES, you can send email securely, globally, and at scale.

On the front end, we use Sendy.co:

Send whenever you want – You are free to create emails for

Easy to understand visual reports –

Link activity – Which links in your latest sent newsletter were clicked and how often.

Multiple lists. You can make several lists per product or category. Example, one for the company as a whole, another for a particularly popular product and another for your employees only.

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Please email gary@gabrielconsulting.org or fill up this form and I will get back to you as the soonest available opportunity. Thank you very much!

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